social media conduct

Describe the Issue

Social media has become an important part of the horse racing industry. Comments, posts, videos, photographs and other online communications can be viewed and shared by large audiences and can have a significant impact on individuals and on the public reputation of Alberta horse racing. A clear rule is needed to establish that licensees are expected to maintain appropriate professional standards when using social media or electronic communications in connection with horse racing, while preserving the right of licensees to express legitimate opinions and criticism.